[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” custom_padding=”150px||20px||false|false” custom_padding_tablet=”100px||||false|false” custom_padding_phone=”” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.18.1″ _module_preset=”default” column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ hover_enabled=”0″ sticky_enabled=”0″][et_pb_column _builder_version=”4.18.1″ _module_preset=”default” type=”1_6″][et_pb_text _builder_version=”4.18.1″ _module_preset=”default” background_color=”#FED500″ custom_padding=”10px||10px||false|false” text_font=”Igna Black||||||||” text_text_color=”#444551″ text_font_size=”22px” text_font_size_last_edited=”on|desktop” hover_enabled=”0″ sticky_enabled=”0″ text_font_size_tablet=”20px” text_font_size_phone=”18px”]<\/p>\n
About Me<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.18.1″ _module_preset=”default” type=”1_6″][\/et_pb_column][et_pb_column _builder_version=”4.18.1″ _module_preset=”default” type=”1_6″][\/et_pb_column][et_pb_column _builder_version=”4.18.1″ _module_preset=”default” type=”1_6″][\/et_pb_column][et_pb_column _builder_version=”4.18.1″ _module_preset=”default” type=”1_6″][\/et_pb_column][et_pb_column _builder_version=”4.18.1″ _module_preset=”default” type=”1_6″][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.1″ _module_preset=”default” text_font=”Igna Regular||||||||” text_text_color=”#444551″ text_font_size=”30px” text_line_height=”1.6em” text_font_size_last_edited=”on|desktop” hover_enabled=”0″ sticky_enabled=”0″ text_font_size_tablet=”25px” text_font_size_phone=”22px” header_font=”Igna Black||||||||” header_text_color=”#444551″ header_font_size=”48px” header_font_size_last_edited=”on|desktop” header_font_size_tablet=”36px” header_font_size_phone=”30px” custom_margin=”27px||10px||false|false”]<\/p>\n
Speaker, Author and Expert<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.18.1″ _module_preset=”default” text_font=”Cera Regular||||||||” text_text_color=”#444551″ text_font_size=”22px” text_line_height=”1.8em” link_font=”Cera Medium||||||||” link_text_color=”#016DB6″ header_font=”Igna Medium||||||||” header_text_color=”#444551″ header_line_height=”1.2em” header_2_font=”Igna Medium||||||||” header_2_text_color=”#444551″ header_2_font_size=”30px” header_2_line_height=”1.2em” header_3_font=”Igna Medium||||||||” header_3_text_color=”#444551″ header_3_font_size=”30px” header_3_line_height=”1.2em” header_4_font=”Igna Medium||||||||” header_4_text_color=”#444551″ header_4_font_size=”25px” header_4_line_height=”1.2em” custom_margin=”50px||10px||false|false” hover_enabled=”0″ text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
How did I become an expert in digital transformation? With a nerd gene, an interest in technology, a lot of curiosity and pleasure in working with people. And somehow, I often happened to be a step ahead of my time.<\/p>\n
It started early, with physics and math as advanced courses in my A-levels. An engineer as a father, who gave me my first computer on my thirteenth birthday. So, yes, nerd. But I was also allowed to be the Master of Ceremonies at the prom night of my high school. I already liked to be on stage back then, too.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/atiker.com\/wp-content\/uploads\/2021\/05\/oemer-atiker-roboter-1.jpg” title_text=”oemer-atiker-roboter” _builder_version=”4.18.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” custom_margin=”50px||||false|false” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.18.1″ _module_preset=”default” text_font=”Cera Regular||||||||” text_text_color=”#444551″ text_font_size=”22px” text_line_height=”1.8em” link_font=”Cera Medium||||||||” link_text_color=”#016DB6″ header_font=”Igna Medium||||||||” header_text_color=”#444551″ header_line_height=”1.2em” header_2_font=”Igna Medium||||||||” header_2_text_color=”#444551″ header_2_font_size=”30px” header_2_line_height=”1.2em” header_3_font=”Igna Medium||||||||” header_3_text_color=”#444551″ header_3_font_size=”30px” header_3_line_height=”1.2em” header_4_font=”Igna Medium||||||||” header_4_text_color=”#444551″ header_4_font_size=”25px” header_4_line_height=”1.2em” custom_margin=”50px||||false|false” hover_enabled=”0″ text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
And so it continued: Learned to ride a motorcycle during my compulsory stint in the German Armed Forces, then went to university. I studied Industrial Engineering at the University of Karlsruhe (now called the KIT, pun intended), focusing on engineering, robotics and AI. The topic of my master thesis: \u201cHuman-Machine Interaction: Interfaces of the Future\u201d. Even back then, I worked in different jobs besides studying, from programming to sales. My first \u201creal\u201d job, back in 1994: Multimedia producer in an IT company in the Netherlands.<\/p>\n
In 1996 came the New Economy, the beginning of the Internet. I founded one of the first internet agencies in the Netherlands, when the internet was still going Beeeep in our phones. With my agency ArtWork I experienced the ups and downs of the DotCom boom until I sold it in 2004. After ten years in the digital economy, it was time for a creative break.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/atiker.com\/wp-content\/uploads\/2018\/12\/oemer-atiker-foto.jpg” title_text=”oemer-atiker-foto” _builder_version=”4.18.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” custom_margin=”50px||||false|false” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.18.1″ _module_preset=”default” text_font=”Cera Regular||||||||” text_text_color=”#444551″ text_font_size=”22px” text_line_height=”1.8em” link_font=”Cera Regular||||||||” link_text_color=”#016DB6″ header_font=”Igna Medium||||||||” header_text_color=”#444551″ header_line_height=”1.2em” header_2_font=”Igna Medium||||||||” header_2_text_color=”#444551″ header_2_font_size=”30px” header_2_line_height=”1.2em” header_3_font=”Igna Medium||||||||” header_3_text_color=”#444551″ header_3_font_size=”30px” header_3_line_height=”1.2em” header_4_font=”Igna Medium||||||||” header_4_text_color=”#444551″ header_4_font_size=”25px” header_4_line_height=”1.2em” custom_margin=”50px||||false|false” hover_enabled=”0″ text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″ link_font_size=”22px” link_font_size_last_edited=”on|desktop” link_font_size_tablet=”20px” link_font_size_phone=”18px”]During my one-year sabbatical, I worked closely with Frithjof Bergmann, the \u201cfather\u201d of New Work. With him, I traveled Europe, did research and gave lectures about the future of work.<\/p>\n
In 2006, I moved back into commerce. I had moved to Freiburg, on the foothills of the famous Black Forrest, close to Switzerland and France. Here, I founded Click Effect, an agency for digital marketing<\/a>, which I still won and manage today. With a focus on B2B and industry, we make companies successful on the internet. With clients such as BASF, Fresenius, Randstad, Singapore Airlines or Merck, we serve well-known names, but most of our clients are the classic hidden champions, mid-sized companies operating internationally as leaders in their fields.<\/p>\n Over the years, I saw that many companies find it difficult to formulate a clear strategy. And if this is the case in marketing, how bad will become for the rest of the company, when everything changes due to digitalization?<\/p>\n So digital transformation became my topic, for my keynotes<\/a> as well as in my consulting work<\/a>. Nowadays, that I\u2019ve been through some transformations in my own life, I use my experience to help companies and people make their own transformation a little easier and faster.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#016CB6″ custom_padding=”0px||0px||true|false” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”10px||10px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/atiker.com\/wp-content\/uploads\/2021\/05\/footer-startseite-3.png” title_text=” ” align=”center” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" About Me\u00d6mer Atiker Speaker, Author and ExpertHow did I become an expert in digital transformation? With a nerd gene, an interest in technology, a lot of curiosity and pleasure in working with people. And somehow, I often happened to be a step ahead of my time. It started early, with physics and math as advanced […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-9421","page","type-page","status-publish","hentry"],"yoast_head":"\n