During my one-year sabbatical, I worked closely with Frithjof Bergmann, the “father” of New Work. With him, I traveled Europe, did research and gave lectures about the future of work.
In 2006, I moved back into commerce. I had moved to Freiburg, on the foothills of the famous Black Forrest, close to Switzerland and France. Here, I founded Click Effect, an agency for digital marketing, which I still won and manage today. With a focus on B2B and industry, we make companies successful on the internet. With clients such as BASF, Fresenius, Randstad, Singapore Airlines or Merck, we serve well-known names, but most of our clients are the classic hidden champions, mid-sized companies operating internationally as leaders in their fields.
Over the years, I saw that many companies find it difficult to formulate a clear strategy. And if this is the case in marketing, how bad will become for the rest of the company, when everything changes due to digitalization?
So digital transformation became my topic, for my keynotes as well as in my consulting work. Nowadays, that I’ve been through some transformations in my own life, I use my experience to help companies and people make their own transformation a little easier and faster.